Well, it’s true that Facebook causes productivity to dwindle in a business setting but it is also equally true that this particular social networking site can up your chances of being seen online. What we are talking about here is how you can harness the power of this ever popular networking site to create a bigger online presence for your business and establish better rapport with potential clients. Since there are as many as 800 million people on Facebook (from around the world!), you can rest assured that there will be lots of marketing opportunities coming your way, helping you connect with more potential clients than you thought was possible. But first, you’ll have to have a Facebook page for that! Think of your Facebook page as a mini-website that supplements and complements your main business website.

Not sure how to use your Facebook page effectively? Here are some pointers that will help you hit the bull’s eye:

  • Fill up your Facebook page with lots of interesting business related information, and consistently, at that. Make sure the content is attractive to readers and visitors and compelling enough to make them visit your website. Keep in mind that hard-selling information about your products and services is a big NO-NO.
  • Another NO-NO is using the same content (by same content, we mean exactly the same) for your Facebook page and your website. Remember, your Facebook page is supposed to complement your website, not copy it!
  • A stiff corporate front intimidates people (and you thought your interaction with your clients via your website was going pretty well!) and that’s the reason why having a Facebook page is a must. It lets your clients know that you’re willing to hear them out. Also work on establishing more personal relationships with people who visit your Facebook page  the ‘likers’ and the people who comment and ask questions – because they can be your clients in the future. Answer queries ASAP and make yourself visible.

When it comes to earning new clients with Facebook, there is only one thing that can stop you from doing it – YOU! So, go create a Facebook page for your business and see your business grow right in front of your eyes!

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