From GoForth Institute

The importance of social media for a small business is well-known. We bet you’ve heard so many things about why you should join any given social network. Maybe you have a few social networks you like for your small business. Maybe you’re unsure.

A recent article titled A Guide To Building Your Business Through Social Networks helps to clear up some confusion. It lays out facts about social media in small business, offers useful advice for getting started in social media, and how to interact with and satisfy your followers once you have them. Don’t forget, your followers in social media are also customers for your small business, so keeping them engaged and happy is key!

From the article:

Things that once seemed intangible, such as Facebook likes, Yelp reviews, and tweets, are now proof that customers respond to your brand. In turn, these same customers reward your business with public approval and open ended discussions of your business. Not only can you put this direct input into practice, your potential customers can turn to the resources and quickly get what your business is all about.

You can check out the full article here.

Do you have any small business social media tips you’d like to share?