Email marketing is a reliable tool for small businesses to boost their bottom lines. In fact, the average return on investment is surprisingly high – about $40 for every dollar spent! If that’s not enough to convince you, consider the average Internet user who engages with 11.8 brands through email but only 9.4 brands through Facebook. And at least 91% of consumers check their email on a daily basis!
Not Using This Effective Marketing Tool? You’re Depriving Your Business of Valuable Sales and Revenue!
Is email marketing dead? Absolutely not! Although it’s an old fashioned marketing tool, it’s one of the best resources available; however, the details are important. If you know the right type of email to send, you can improve sales and traffic in a quick, efficient manner.
Here are four times email marketing should be used:
- When New Products or Services Arrive: If you’re releasing a new product or service, send an email to alert prospects and customers! Always include an image of the product or service, and of course, a call-to-action for instant purchasing.
- When You’re Having a Sale or Promotion: Everyone loves a fantastic deal! Use sales or promotions to entice recipients and increase revenue. This can be anything from 20% off a new product to free shipping on all orders.
- When Customers Should Reorder a Specific Item: Selling something that’s used on a regular basis? Send a simple reorder email to remind customers to stock up! Whether you’re selling baby food or cleaning products, your customers are going to run out – and when this happens, you’ll be the one to resell the item to them.
- When Customers Haven’t Made a Purchase in a Long Time: If a customer hasn’t purchased anything from you in a long time, send an email to remind them of your products or services! Feel free to include “we miss you” in the subject line, and then offer an enticing discount.
According to recent studies, consumers who purchase products marketed through email spend an average 138% more than people who don’t receive email offers. So what are you waiting for? It’s incredibly simple to increase sales and revenue – start sending compelling emails to your prospects and customers today!
To learn more about email marketing, give us a call at (02) 8212 4722 or send us an email at [email protected]. Sydney Technology Solutions can help you utilize these simple email marketing tips to boost your sales and revenue!