Do you know what is the ultimate way (at least for now!) to harness technology for your business, keep up with marketing trends, and reach your customers in new and interesting ways? QR codes (short for quick response code)! You’ve probably already seen them; the bar-code like images that are popping up everywhere from flyers to magazines, utility bills, invoices, TV commercials, product tags and where not!

So, how do QR codes work? These when scanned with a smartphone, redirect consumers to online marketing content! It is as simple (and equally amazing) as that. And when it comes to reading QR codes with Android smartphones, QR Droid, a free app, is the best. It lets you read QR codes you see on marketing materials. Likewise, the app also works for sharing contacts with another Android phone and for creating new QR codes to use in your business! Plus, QR codes are also great for gauging the effectiveness of your advertising efforts; you can simply use web analytics to measure the amount of traffic. No need to set up a special phone number or custom URL to capture the data.

You can use QR codes to link your customers with videos, event details, special offers/coupons, personalized account information, product instructions and much more! So, what are you waiting for? Get on the QR code bandwagon and get going.

Would you like to learn more about how you can add QR Codes in your business?  Talk to your team at STS today to learn more about QR codes in business.